9/8/2025-Managing the September Silence

Urgency is one of your biggest weapons.

Urgency says to your buyers that you aren’t messing around…that you aren’t wasting their time.

Urgency keeps you sharp and focused.

And, urgency helps you solve the September Silence problem.

You submitted a lot of proposals for Q4 over the summer, but you haven’t heard from your buyers in a while because everyone’s at the beach or lake in August.

Now is the time for urgency.

You will continue to live in September Silence until you make something happen. The last money of the year will not just appear in your in-box; you have to get aggressive and go get it.

This is not merely a prospecting appeal; this is much more…

1. Sweeten the deal that’s on the table before you get in touch with the buyer.

2. Customize your value prop so that it exactly matches what the buyer needs to hear in order to act.

3. Practice with your mates so you’re prepped to execute perfectly when you get your audience.

Don’t just send a lazy email that says, "Hey, what do I need to do to move this along?"

You want to see what real urgency looks like?

Get lost for one minute in this hairy scene from the movie Apollo 13.

You’ll get a glimpse of how urgency drives creativity, teamwork, and laser focus on solutions.