Daily Quote |
Skill
Not everything you do is going to be fun
When you achieve something—or simply do something you enjoy—your brain gives you a little reward. It feels good, so naturally, you want more.
Strategic account planning may not offer many quick wins. Its rewards show up down the road.
But you're reading this because you can handle The Hard. You know residing regularly in the TOP 10% requires doing important work that doesn't always deliver immediate payoff. And much of that work is called process.
As Q4 begins, use strategic account planning to squeeze everything you can from the quarter—and start '27 strong.
Do
Strategic planning depends on facts
This past Monday, you appraised your Q3; today, appraise your 2026 plan so you can build a powerful '27 plan.
Focus on these issues:
1. Compare '26 revenue from your top accounts against what you projected. Where were you right…and wrong?
2. Which accounts aren't coming back in '27? (What's the evidence supporting that?)
3. Which accounts will grow next year…by what percentage? (Again, what evidence do you have?)
Facts – not conjecture – fuel quality account planning.
What you know now – and what you don't know – will shape your '27 strategic plan.
Oomph
Strategic planning and thinking takes time
According to the rando science guy in this Short, focusing on the process rather than rewards can help break your “dopa-dependency.”
Sounds logical when it comes to strategic planning.
Slow down. Research. Think.
You can't build a great strategic plan by clicking boxes on a screen. You have to slow down, research, and think.
According to the rando science guy in this Short, focusing on the process rather than rewards can help break your “dopa-dependency.”
Sounds logical when it comes to strategic planning.
Slow down. Research. Think.
You can't build a great strategic plan by clicking boxes on a screen. You have to slow down, research, and think.
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