6/10/2025-Email BPs, take #65

Daily Quote

“How to write a good email: first, write your email. Second, delete most of it. Last, hit send.” Dan Munz

SKILL

Email hit rates will always be minuscule, but it’s a good practice to step back a second before hitting “send” because there’s always the chance you’ll get a response!

Consider these two essential facts about email communication:

1. Quality and accuracy are much more important than reply speed. You get no brownie points for replying to every client email in 3.4 seconds. Take your time to make your notes clear and brief.

2. Email is a lousy conversation tool. (Eeesh…the back-n-forth-n-forth-n-back.) Email convos get soooooo tedious and always create confusion. (Don’t assume you can’t get your prospect/client on the phone.)

DO

For every email today, practice this protocol: create, pause, edit, read aloud, pause, edit, send. If you like acronyms: “CPERPES.” (It’ll grow on ya.)

And…or…

…stuff your essential emails in your drafts folder for a few minutes before you send ’em. (The time away is guaranteed to help you spot improvement areas.)

Just because you’re constantly traveling in the fast lane doesn’t mean you can’t slow down and apply thought to your emailing.

OOMPH

Forget how you might feel about Louis C.K. (polarizing dude, eh?)…nobody has nailed the absurdity of email like he does in this R-rated Short.

Enjoy!