The best way to break a bad habit is to replace it with a good habit.
Today, practice your meeting close technique.
Here’s your formula going forward:
“We’ve achieved a lot today, but obviously we need another meeting.” And then…
1. Qualify their interest. “What is the most appealing part of what we discussed today?” (After asking, don’t move a muscle – especially the ones in your mouth).
2. Summarize your value prop and qualify them again, “What about our value prop interests you the most?”
3. Determine next steps. This includes actions assigned to the customer, e.g. asking for intros inside the org.
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