Skill + Do
Labor Day, Halloween, then Thanksgiving, and then poof…bye-bye Q4. The time to prepare for the fast lane of the calendar year is now, so get organized and be the one who looks chillax in Q4.
Booking revenue is great! (Good job!) Keeping it on the books is even greater. For some, Q4 is already set; your revenue is either booked or about to be booked. And others are chasing a few incremental dollars that you know always appear.
Either way, there’s something nuts about Q4. Admit it, every year around Halloween you say the same thing, "Wow, this quarter is flying by…I’m running out of clock."
Labor Day comes, and you start watching a few football games; after that, you roll around in some leaves and decorate some pumpkins. Before ya know it, you’re singing "Auld Lang Syne" with a magnum of champagne (or diet Coke) in your hand!
In Q4, you’ll be competing for internal resources and attention. You’ll be competing for attention from your customers. And if you’re chasing incremental revenue from your running accounts, you’ll be competing with everyone else, asking them for the same.
Plan now.
"If you do not know where you are going, every road will get you nowhere." -Henry A, Kissinger
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